WHY STUDYING YOUR MARKET IS IMPORTANT In business, you conceive, develop, and refine your products and services. You do everything you can to make your offering as compelling and useful to a potential customer as it can be. You need to make sure that you are prepared to meet the demands and opportunities of your […]Read More Market Study?
RIGHT PRICE Price can be defined as the value of a commodity or service measured in terms of the standard monetary unit. In comparing two or more quotations, price enables us to appreciate the relative value offered by each supplier.Read More EDUCATION 101: Right Price
It might not be today but it will come one day Brethren! Am not a fan of TV just as much as your teenage daughter is. Apparently though I happened to stumble upon some TV talk show on a one K24 (am told that should mean Kenyan all the time. Any employee of theirs who […]Read More Pay The Price
VENDOR SELECTION Consideration of the right Vendor While a definition of a good supplier which would be acceptable to everybody would be difficult to write, there are a number of attributes which might be regarded as desirable. The attributes of a good supplier would include a supplier who: Delivers on time Provides consistent quality Gives […]Read More EDUCATION 101: Vendor Selection
Principles of Marketing PRICING DECISIONS Price can be defined as a measure of value exchanged by the buyer for the value offered by the seller it is the worth of a product. FACTORS INFLUENCING PRICING DECISIONS The factors influencing pricing decisions can be classified to as either Internal or external factors. Thus: Internal ExternalRead More EDUCATION 101: Pricing Decisions
The Product Life Cycle The Product Life Cycle DEVELOPMENT. At this stage, the market is developing, the product sales are zero and profits are zero. INTRODUCTION. This is the stage where the product gets into the market. At this stage, profits are negative because of low sales and heavy distribution and promotion expenses. Competition is […]Read More EDUCATION 101: Principles of Marketing