Market Study?

WHY STUDYING YOUR MARKET IS IMPORTANT In business, you conceive, develop, and refine your products and services. You do everything you can to make your offering as compelling and useful to a potential customer as it can be. You need to make sure that you are prepared to meet the demands and opportunities of your […]

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Pay The Price

It might not be today but it will come one day Brethren! Am not a fan of TV just as much as your teenage daughter is. Apparently though I happened to stumble upon some TV talk show on a one K24 (am told that should mean Kenyan all the time. Any employee of theirs who […]

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EDUCATION 101: Vendor Selection

VENDOR SELECTION Consideration of the right Vendor While a definition of a good supplier which would be acceptable to everybody would be difficult to write, there are a number of attributes which might be regarded as desirable. The attributes of a good supplier would include a supplier who: Delivers on time Provides consistent quality Gives […]

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EDUCATION 101: Pricing Decisions

Principles of Marketing   PRICING DECISIONS Price can be defined as a measure of value exchanged by the buyer for the value offered by the seller it is the worth of a product. FACTORS INFLUENCING PRICING DECISIONS The factors influencing pricing decisions can be classified to as either Internal or external factors. Thus: Internal External

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EDUCATION 101: Principles of Marketing

The Product Life Cycle The Product Life Cycle DEVELOPMENT. At this stage, the market is developing, the product sales are zero and profits are zero. INTRODUCTION. This is the stage where the product gets into the market. At this stage, profits are negative because of low sales and heavy distribution and promotion expenses. Competition is […]

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