This a unique primary purpose for which an organization has been set up to perform in a given society its what the org undertakes to do a given society but must be a unique one ie different from other organization.
This is formally written document explaining what the organization undertakes to perform in a given society that will make it different from other organization.
A statement is used to communicate to various statements.
CHARACTERISTICS OF MISSION STATEMENT.
- Provides primary purpose for which for which an organization has been set up
- It gives the philosophy of theory governing the organization
iii. Expresses the overall strategy approach
- Outline the product/services offered
- Indicate the target market
- Indicates/shows the primary stake holders for the organization
vii. Gives overall policy 7 values of the organization
Qualities of a good Mission Statement
As a tool tool of communication to the stake holders .
Its a tool that is used to communicate to the stake holders to achieve their purpose mission statement must have these quality :-
- a) Brevity – must be brief short and straight forward to avoid ambiguity
it’s recommended that the the best type of mission statement be 5-6 typed lines
on an A4 space.
b)Distinctiveness-To communicate to stake holders a mission statement diff.one organizations
from other even if they rank same type of bus or operate in the same industry
to be distinctive ,a mission statement must b comprehensive and adequate.
c)Dynamism-Should be capable of adjustment in order to cop with dynamic nature of
Elements /Components of Mission Statement .
-Mission statement may contain various things or issues but most mission statement contains:-
i)corporate /organization philosophy ;this is the theory or general business guideline
that determine the manner and behavior and character.
- ii) The corporate values;the summary of what organization considers as vital in
in shaping members behavior and character.
iii)Overall corporate policy ;Emphases how the firm would treat primary stake
holders eg employees,customer s,suppliers.
iv)Specify the corporation purpose/goal;the overall goal of comp- society
v)The target mkt /client ;describes the primary mkt/clients
vi)product/services;summarizes the overall category of all products or services
offered by the company.
vii)C.S.R – Point @ how the company would like to perform its public &social
responsibilities to various interested parties.
* Responsible towards natural environment
* Towards employees ,staff and customers /stakeholders.
viii)Geographic domain :specify the geographical area of operation eg ie
whether camp is international or national
ix)summary of the overall strategy ;describes the overall approaches the
organization would use to achieve favorable competitive position in the