Your Cut

BUSINESS IDEAS

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IDEA Generation

To think fluidly and generate lots of ideas, here are some suggested principles:

Defer judgment: While generating ideas, critical and judgmental thinking must be suspended. Focus your energy on finding ideas and bouncing your thoughts off others with fluidity and open-mindedness.

Possibility vs. practicality: Try to get as many ideas before even thinking to evaluate, prioritize or judge them. Divide your ideation process in two separate mental operations: possibility thinking (generating ideas) and practically thinking (evaluating ideas).

Quantity: A good idea occurs infrequently, so before evaluating one idea, it is better to have many ideas. In the same way, less creative ideas usually emerge more quickly. To get the best ones, more ideas must be generated first. To do so:

Always set a goal when you brainstorm: 40 ideas or nothing!

Keep a written record to remember your ideas and create connections between them

Use ideas (yours and other people’s) to generate new ones: Build on the other’s ideas by adding detail, by combining them with yours, and by mixing them. This is the best way to be creative.

 

So it is said opportunity+ Action = Successful Entrepreneurship

When it comes to business ideas, it is never rocket science. All you have to do is be a good life student and be a keen observer of your surroundings. Here are three questions that might be well, simple but very profound as far as delving into business is concerned. Look around your environment

  1. What do you LOVE about it?
  2. What ANNOYS you about it?
  3. Now the Elephant in the room; what can you do about it?

Answering the two questions then the third one leaves you with a business idea if you are keen enough. Business ideas tend to come from; PASSIONS, PROBLEMS and TRENDS. And thus further:

  1. What are your PASSIONS?
  2. What PROBLEMS do you see around you?
  3. What are the few TRENDS that you can notice in your locale?
  4. Is there any connection for the above three?

Trends; Come to think about it, Trends will be interesting and readily noticeable. This might include but not limited to Science, Technology, Market trends, Popular Interests and so on.

Passion happens to be that what you love. Think about places, Activities, Objects and so on. The list is far way longer than this. For instance the places you have gone to recently such as the Amboseli National park. Activities you love doing to mention Hiking. Objects that attract your eyes such as fancy cars

Problems on the other hand are those that annoy you. Most probably you and I don’t like problems because well; they get us out of our comfort zones. Imagine of a full day in traffic, what of a drainage system that keeps overflowing when it rains and the rain itself? Damn bad boring! What of I told you that every business that you see today was set up to solve a problem? Yes Businesses exists to offer solutions. A prevalent problem might just be another business in waiting!

Let’s do this practically here:

But just before that,

EXERCISE ONE

Grab your best daily newspaper and circle out what you notice as either PASSION, PROBLEMS and TRENDS

 

Business Ideas: How do I raise a business Idea?

YOU: Big Daddy, how do people come up with business ideas?

BD: Am not very sure son. But can this Help? I mean check out The Chase: Part One            

(READS)

BD: I propose you are done reading. Did it help really? No. Yes. Perhaps. Okay here is the thing read on The Chase: Part Two

(READS)

 

YOUR CUT NOW:

BD: Great Son. Now that you have read The Chase and The chase part two. Am sure you realized that what you have just read is a story of a young man out to get a cut of the cake out of the chase just like the rest in a busy city of a third world state. Perhaps a little exercise for you, which we are doing together but you are free to expound on the choices:

Based on the chase and the chase part two and guided by the section on Idea generation, List down in point form the various ideas that pop out of the Chasers surrounding:

THE CHASE

In case you will consider reading again (here)

Sleep

Time

Alarm

Water

Electricity

Shower

Consumer goods

Catering

Accounting

Profession

Tourism

Furniture

Electricity

Gas

Transport; Matatu

Fuel

Weather

Fashion

Betting

 

CHASE PART TWO

Might consider reading again (here)

City

Roundabouts

Traffic

Infrastructure

Roads

Schools

Mobile telephony

Religion

Street advert

Landscaping

Street business

Media/ Newspapers

Books

Real estate

Private security

Bills

Community service

Politics

Activism

Retail

Government

EXERCISE TWO: Take Home

Think about the different business ideas that can come from the individual bullet point raised. Be as imaginative as possible and as wordy as the horizons allow you. Write them down.

 

OUTRO

First and foremost, was this helpful in any way so far? Say something. Tell a friend to tell a friend to tell a friend to check out!

All said and done, remember; Ideas are cheap! The most expensive part is implementation. But then don’t be a broke genius, Execute your ideas.

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