Are You A Blazer?

Blaze Business Aspect



The Power of a brand is determined by the Marketing mix of Place, Product, Promotion, Price and Probe. Customers however buy what they can easily identify with. This is the BLAZE story

If there is something Equity bank for example can be credited for then its Market turn around of the Kenyan financial sector. In the earlier days when banking was for the chosen few, Equity bank ran an identity campaign tagged “…Na mimi ni member!” and as Tom, Dick and Harry say, the rest is history. Of spotlight however is their


4 thoughts on “Are You A Blazer?

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