EDUCATION 101: EXTERNAL ASPECT OF COMMUNICATION

PUBLIC RELATION

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Public relation is the management function which evaluates public attitude and identify the policies of an individual organization with public interested plans and executive programs and actions to the public understanding.

FUNCTIONS OF PUBLIC RELATIONS

Anticipating, analyzing and interpreting the public opinion, attitude and issues that might impact for good or ill operations and plans of the organization.

Conduct a plan and sustain the program as part of the management.

Deals with relationship between an organization and its public.

Monitors awareness, opinion, attitudes and behavior inside and outside the organization.

Analyse the impact of policies, procedures and actions on public.

Adjust those policies, procedures and actions found to be in conflict with the public interest and organizational survival.

Counsels management on the establishment of new policies, procedures and actions that are mutual beneficiary to an organization and the public.

Establishment of a two-way communication between the public and the organization.

Produces the specific changes in awareness, opinions, attitude and the behavior inside and outside the organization.Also responsible for publicity within and outside the organization.

Responsible for advertising.

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