The five levels of BRAND awareness.
1. Brand Rejection.
*Consumers are unable to identify the Brand.
2. Brand Non-recognition.
*Consumers can identify the Brand butit has little influence on their purchase decisions.
3. Brand Recognition.
* Consumers can identify the Brand but will not purchase it because of its brand.
4. Brand Prefference.
* Consumers easilyrecognise the Brand and will choose it if its available.
5. Brand Loyalty.
* Consumers view the Brand as the Most Satisfying and will not purchase a different Brand.
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